See what we accomplished together!

Vividly Technicolor Year in Review

2025
What did Vividly help customers accomplish in 2025?
We Helped Plan Nearly 500,000 Trade Events — That’s $4.6B in Total Trade!

Our customers delivered remarkable results in 2025, planning nearly 500,000 trade events in Vividly, optimizing $4.6 billion in total trade dollars with precision and intelligence. Every promotion represents real growth, smarter spend, and brands winning at retail. This isn’t just volume, it’s proof that strategic trade management powered by AI delivers measurable impact.
How is Vividly investing in the future?
We Raised $30M in Series B Funding

2025 marked a pivotal milestone: we closed a $30M Series B round, accelerating our mission to build one of the industry’s most intelligent trade operating systems. This investment fuels innovation for every brand we serve: expanded AI capabilities, a world-class team, and the resources to deliver even greater value.
What sets Vividly apart from other TPM platforms?
AI Deserves a Seat at the Table - So We Gave It One

We’re not just talking about AI; we’re leading with it. In 2025, Vividly became the first — and only — TPM platform so committed to AI innovation that we appointed a Chief AI Officer. While others bolt on AI as an afterthought, we’ve embedded it into our DNA. From predictive forecasting to intelligent trade optimization, we’re building the future of trade promotion management today, and our customers are already seeing the results.

4.9 Out of 5 Stars

Across All Review Sites

Our customers have spoken!

With a 4.9-star rating across all major review platforms, Vividly remains the highest-rated TPM solution in the industry. This isn't just about great software, it's about true partnership, responsiveness, and a team that's genuinely invested in your success.

The team at Vividly has been amazing. From implementation all the way through execution of the product. Great communications and customer service! I will be recommending this product to others in the CPG world as an amazing tool for managing Trade Spend.
Advance duplication is my favorite of the many useful features. Each customer to plan trade for can have dozens of entries and this feature allows the user to save significant time by automatically duplicating an entry for a desired period of time. Love it
Vividly is a fantastic platform—it's so easy to use and makes managing tasks a breeze. The staff is excellent, always supportive and quick to assist. Overall, a great experience working with them!
I use Vividly for trade promotion management, and I love that I will no longer have to track promotions manually because it's a huge time saver. The platform is extremely user-friendly and very easy to use, which I really appreciate. Plus, the team at Vividly has been great to work with, and honestly, I'm loving everything about the platform so far.

We Took Vividly to the Screen

2025 was the year we brought modern trade management to life on video. Keep your eyes peeled — you might just catch us on your favorite channels!

Strategy Beats Scale and We Have the Data to Prove It

In 2025, we published the CPG industry's first comprehensive ROI whitepaper for trade promotion management. We analyzed anonymized data from nearly 9,000 brands and over $50 billion in trade spend to answer one critical question:

What separates winning trade strategies from losing ones?

The findings prove what our customers already know: intelligent trade management delivers measurable, scalable results.
8%

Higher Sales Growth

Vividly customers achieved 8% higher sales growth than non-users—that's an average of $9.54 million more in annual revenue growth.

25%

Outperformance Among Top Brands

Among the industry's top 20-25% of consistent performers, Vividly users outgrew their peers by 25%. Even the best get better with Vividly.

We Partnered With Branding Iron Holdings to Expand Into Foodservice

Strategic partnerships unlock new possibilities, and in 2025, we chose the right one.

Branding Iron is a proven leader in the foodservice space - they partnered with Vividly to help us extend our capabilities into an entirely new channel.

Together, we’re enabling customers to manage trade across both retail and foodservice with the same intelligence, precision, and real-time visibility they rely on today. Whether you’re selling through grocery, restaurants, or both, Vividly now supports your full go-to-market strategy.

Nearly
50,000
Trade Events Planned, Managing $4.6 Billion in Trade Dollars

In 2025, Vividly customers optimized more than $4.6 billion in total trade spend – proof that the world's fastest-growing brands trust Vividly to manage their most strategic investment. Every dollar planned through our platform represents smarter decisions, better forecasting, and trade that actually drives growth.

59%

🚀

Of New Customers Graduated From Spreadsheets to Strategy

The great Excel exodus continued in 2025. Nearly 60% of our new customers were previously managing trade manually — risking errors, burning hours, and leaving money on the table. They didn't just need software; they needed to escape outdated workflows that couldn't scale. Now they're planning faster, forecasting with confidence, and finally have time for strategic thinking instead of spreadsheet wrestling.

Best-In-Class CPG TPM Software & Services. Vividly has built out an amazing software and an experienced services team that serves all A/R and Promotion needs for CPG brands. They are continuously adding new offerings.
Director of Finance and Strategy, Munk Pack
Vividly has significantly automated and improved the manual processes of baseline forecasting, trade promotions management and deductions management for us. Vividly management team is very collaborative, they are best-in-class in terms of resolving any performance issues while continously working on product enhancements.
CFO, Health-Ade
I’ve been a customer of Vividly’s for 2 years and the ability to quickly onboard, especially surrounding new deployments, has allowed our business to make smarter, quicker business decisions. Vividly is an agile team that releases new products tailored to what we need. They speak the same language that we do. We’re a fast-moving food brand with a lean team. It’s imperative to have software that easily immerses itself into our day-to-day operations while providing a dashboard that showcases the performance of our top retailers. I’ve vetted other trade software in the space that doesn’t come close to the machine-learning capabilities that Vividly has. Their customer support is outstanding, I have no issues getting some time with the ondemand chat or my own personal customer success manager.
Director of Sales, Good Good
Vividly is a home run, there is no way to stay on top of trade without them and they are a critical piece of our 2021 and 2022 growth goals.
VP of Sales, Lesser Evil
The Vividly software is intuitive and they provide exceptional support. Their team and system is helping our business manage trade with greater intention and accuracy.
National Sales Director, Wild Planet
Vividly gets trade spend. Their software and industry knowledge brought our team very quickly to a much more detailed, intuitive, and insightful place. I cannot be happier and am very excited for us to use Vividly going into 2021.
President, Jovial
Vividly provided us the ability to scan 100+ pages of larger retailer scan and coupon bill backs and quickly built out the ability of scanning a completely new back-up source we had trouble with. With its quick turn around time on implementation and development, we are now able to much more easily reconcile our top retailers’ trade spend.
Revenue & Trade Operations Manager, Amy's
"Working with Vividly Deductions Services has truly enhanced our practices of managing trade spend in just 6 months. From financials review, to predicting cash flow, to eliminating manual deductions processes, our entire team has benefitted from Vividly’s highly efficient and organized platform. As a small business, this has been crucial to allowing us more time to focus on growth and goals.”
Accounting, Artisan Tropic
“We have become more efficient with our time and more knowledgeable about how to best execute our trade budget, giving us an advantage in the industry.”
Fmr SVP of Sales, Perfect Snacks
“Choosing Vividly was a no-brainer. They have trade management for brands like us down to a science.”
VP of Sales, Bulletproof

We Welcomed Category Leaders and Household Names to the Vividly Family

This year, some of the most recognized and fastest-growing brands in CPG chose Vividly, including Carbone, KIND Snacks, Bob's Red Mill, Grillo's Pickles, Liquid Death, and Catalina Crunch.
Each partnership brings fresh perspectives, unique challenges, and exciting opportunities for innovation. From billion-dollar brands to emerging disruptors, we're proud to power trade strategy for the companies shaping the future of CPG.

New Verticals, Bigger Impact.

Vividly’s growth accelerated in 2025 as we expanded from food & beverage into pet, health and beauty, alcohol and other consumer verticals. Our platform now supports a broader range of GTM models, proving its adaptability and industry-agnostic value.

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Our Customers Love Us

The most profitable companies employ a modern stack

Best-In-Class CPG TPM Software & Services. Vividly has built out an amazing software and an experienced services team that serves all A/R and Promotion needs for CPG brands. They are continuously adding new offerings.
Craig B.
Vividly has significantly automated and improved the manual processes of baseline forecasting, trade promotions management and deductions management for us. Vividly management team is very collaborative, they are best-in-class in terms of resolving any performance issues while continously working on product enhancements.
Ricky K
"Working with Vividly Deductions Services has truly enhanced our practices of managing trade spend in just 6 months. From financials review, to predicting cash flow, to eliminating manual deductions processes, our entire team has benefitted from Vividly’s highly efficient and organized platform. As a small business, this has been crucial to allowing us more time to focus on growth and goals.”
Caitlin H.
Vividly is a home run, there is no way to stay on top of trade without them and they are a critical piece of our 2021 and 2022 growth goals.
Josh R.
Vividly provided us the ability to scan 100+ pages of larger retailer scan and coupon bill backs and quickly built out the ability of scanning a completely new back-up source we had trouble with. With its quick turn around time on implementation and development, we are now able to much more easily reconcile our top retailers’ trade spend.
Jocelyn B.
Vividly gets trade spend. Their software and industry knowledge brought our team very quickly to a much more detailed, intuitive, and insightful place. I cannot be happier and am very excited for us to use Vividly going into 2021.
Frank B.
“We have become more efficient with our time and more knowledgeable about how to best execute our trade budget, giving us an advantage in the industry.”
Rich C.

57

New Team Members From Around the Globe

Behind every great platform is an even greater team. In 2025, we added 57 talented folks from all over the world to the Vividly crew — from engineering and AI research to customer success and sales.

Here's to You –
Thank You for Making 2025 Our Best Year Yet

None of this happens without you. Every milestone we celebrated this year was made possible by your trust, collaboration, and commitment to doing trade differently.

Whether you've been with us since day one or just joined the Vividly family, you're the reason we push harder, build faster, and never settle. Thank you for being the most important part of our story!

2026 and Beyond: 

We're Just Getting Started

Think 2025 was big? We're doubling down on AI innovation, expanding globally, and building features that will redefine what's possible in trade promotion management. The best is yet to come, and we want you there with us!

Ready for what's next?

Let's grow together
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