Tariff-Proof Your Trade Strategy

Turn uncertainty into competitive advantage. with real-time forecasting, dynamic P&L analysis, and strategic pricing frameworks.

Take Back Control

The Tariff Landscape Demands a New Map

The 2025 tariffs aren't just another challenge—they're reshaping the entire CPG playing field.

This isn't the time for outdated trade strategies or manual forecasting guesswork. It's time to embrace an intelligent approach that transforms economic headwinds into strategic advantages.

Vividly's platform isn't just about managing tariff impact—it's about mastering it. We've engineered the most sophisticated trade promotion system so you can navigate these waters while your competitors remain adrift.

Master the Tariff Terrain with Vividly

Stay Flexible with Real-Time Forecasting

Turn agility into your competitive edge when markets are volatile.

Instantly visualize how each tariff announcement affects your projected performance as new cost data or market conditions emerge.

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Peek Around Corners with AI Predictive Lift

Anticipate how price changes—driven by tariffs—will affect your promotional performance.

Precisely model how tariff-driven price changes will affect consumer behavior before you commit, identify which products can handle price increases without volume drops, and create a competitive moat while others are still guessing at outcomes.

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Find True North with Dynamic P&L Analysis

Tariffs often hit “hidden” costs like packaging or minor ingredients. A dynamic P&L view that reflects these changes can help you understand true profitability at the SKU, customer, or promo level.

Instantly identify which products and promotions are most vulnerable to tariff impacts, visualize how each cost increase affects contribution margins, and make informed decisions about where to adjust pricing.

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Get Proactive Strategic Pricing Frameworks

With tariffs disrupting cost structures, flexible pricing frameworks allow you to respond strategically, set guardrails for price adjustments, and preserve retailer relationships.

Design pricing architectures that maintain fairness while protecting margins, create tiered response plans for different levels of tariff implementation, and automate price adjustments based on predetermined thresholds and rules.

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Make Tariff-Resistant Promotion Decisions

As cost structures shift under tariff pressures, predictive analytics can help ensure you're deploying promotional resources where they'll generate the highest returns.

Our predictive analytics can help you compare draft promotion scenarios side-by-side with projected lift metrics, analyze seasonal performance patterns to identify optimal promotion timing, and identify which products can sustain margins despite tariff-driven price adjustments.

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Real Customers, Real Results.

See how leading CPG brands like Perfect Snacks, Jovial, and Quinn Snacks use Vividly to add clarity and insight into their trade metrics - so they can focus on growth instead of busy work.

How Health-Ade Recovered $700K and Transformed Their Deduction Process with Vividly

Health-Ade Recovers $700K and Cuts Processing Time in Half with Vividly's Trade Promotion Management Software

How Perfect Snacks Unlocked A Clearer Forecasting Future with Vividly

Switching to Vividly’s trade promotion management platform has enabled Perfect Snacks' Sales team to get granular with their reporting, improve trade promotion ROI, and build real-time forecasts.

How Vividly Helps Quinn Snacks Be More Strategic About Trade Spend

Switching to Vividly’s trade promotion management platform has enabled Quinn’s Sales team to boost productivity — saving them dozens of hours of manual work each month — and helped them become a lot more intentional with their trade spending.

Trusted by category leaders and disruptors

Case study

Best-In-Class CPG TPM Software & Services. Vividly has built out an amazing software and an experienced services team that serves all A/R and Promotion needs for CPG brands. They are continuously adding new offerings.

Director of Finance and Strategy, Munk Pack

Vividly has significantly automated and improved the manual processes of baseline forecasting, trade promotions management and deductions management for us. Vividly management team is very collaborative, they are best-in-class in terms of resolving any performance issues while continously working on product enhancements.

CFO, Health-Ade

I’ve been a customer of Vividly’s for 2 years and the ability to quickly onboard, especially surrounding new deployments, has allowed our business to make smarter, quicker business decisions. Vividly is an agile team that releases new products tailored to what we need. They speak the same language that we do. We’re a fast-moving food brand with a lean team. It’s imperative to have software that easily immerses itself into our day-to-day operations while providing a dashboard that showcases the performance of our top retailers. I’ve vetted other trade software in the space that doesn’t come close to the machine-learning capabilities that Vividly has. Their customer support is outstanding, I have no issues getting some time with the ondemand chat or my own personal customer success manager.

Director of Sales, Good Good

Vividly is a home run, there is no way to stay on top of trade without them and they are a critical piece of our 2021 and 2022 growth goals.

VP of Sales, Lesser Evil

The Vividly software is intuitive and they provide exceptional support. Their team and system is helping our business manage trade with greater intention and accuracy.

National Sales Director, Wild Planet

Vividly gets trade spend. Their software and industry knowledge brought our team very quickly to a much more detailed, intuitive, and insightful place. I cannot be happier and am very excited for us to use Vividly going into 2021.

President, Jovial

The more we grow, the more we need a means of efficiently and effectively planning, tracking and analysing our promotion activity. Vividly offers a strong toolset that streamlines the process, helps us stretch every dollar as far as it will go, and gives us the firm control we need over trade spend.

Director of Finance, Simple Mills

Vividly provided us the ability to scan 100+ pages of larger retailer scan and coupon bill backs and quickly built out the ability of scanning a completely new back-up source we had trouble with. With its quick turn around time on implementation and development, we are now able to much more easily reconcile our top retailers’ trade spend.

Revenue & Trade Operations Manager, Amy's

"Working with Vividly Deductions Services has truly enhanced our practices of managing trade spend in just 6 months. From financials review, to predicting cash flow, to eliminating manual deductions processes, our entire team has benefitted from Vividly’s highly efficient and organized platform. As a small business, this has been crucial to allowing us more time to focus on growth and goals.”

Accounting, Artisan Tropic

“We have become more efficient with our time and more knowledgeable about how to best execute our trade budget, giving us an advantage in the industry.”

Fmr SVP of Sales, Perfect Snacks