Working in a fast-paced startup is truly music to my ears. I love to be nimble, scrappy, and resourceful. I knew I was ready to take my past startup experiences and apply them to Vividly alongside our consumer packaged goods (CPG) and high-tech co-founders.
Among many other resources, cash flow is essential to growing your business. For a growing CPG brand strapped on cash and manpower, every dollar and employee’s bandwidth must be utilized as efficiently as possible. Cash is king and debt is queen. Learn more..
The right time to invest in a trade promotion management (TPM) tool is with your very first Sales and Accounting/Finance hires. When these hires are made, distribution begins to grow, more promotions become established, and accounting starts to strengthen internal controls.
A type of trade where the retailer sells a product to the consumer at a discounted price during a predetermined promotional period. The retailer then bills the manufacturer back for the number of units scanned through the register x the predetermined promotional allowance.