August 13, 2022

Meet Vividly

by 
Alex Whatley
Thinking Strategically
Featured

The rebrand.

Cresicor was a name we came up with in college. We took the latin route and created a name meant to symbolize how trade was the heart of CPG companies. As we've grown and evolved as an organization, we felt the brand - both in name and color scheme - could more clearly reflect what we're passionate about. Our goal has always been to help brands see trade more clearly, so we wanted a name and brand that walked in lockstep with this mission, while reflecting the energy and forward-thinking elements of our team.

Enter, Vividly.

Vividly defined:

1. in a way that produces powerful feelings or strong, clear images in the mind.

2. in an intensely deep or bright manner.

As an organization, we want you to see your trade vividly - strong and clear.
As a brand, we want to be happy and clean - high contrast and bright.

Take Control of Trade

With Vividly, consumer packaged goods brands gain clarity into how their trade is really working. Instead of relying on assumptions or faith, Vividly empowers brands to focus on what really moves the needle for their businesses.

See From All Angles

Vividly makes it simple for brands to get the 30,000-foot view and the in-the-weeds perspective. This provides teams at every level with access to the information most important to them, all in a single platform.

Building A More Connected Future

We understand that trade does not exist in a vacuum, nor should it. We develop tools whose impact positively reverberates through an organization and beyond.

Our mantra:

For too long, trade promotion management has felt like fumbling around in the dark.

It’s time to flip the switch.

It’s time to turn on the light so brands can see trade with 20/20 vision. A company’s second-biggest expense is way too important to be blurry.

With Vividly, the vision is clear and in living color. Our software grants unprecedented insight into trade, and our support and analysis turn that insight into actions that save time and money.

We found solutions because we lived through the problems. Vividly is purpose-built by experienced experts to be the right tool for the job of trade.

It’s not only the right tool for right now. It’s the right tool for a more vibrant, connected future. Brands grow with Vividly, and Vividly grows right along with them.

So flip the switch. We think you’ll like what you see. It's time to see trade in a new way. It's time to see it Vividly.

ABOUT author
Alex Whatley is the founder and CEO of Vividly.

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