Better Trade Starts Here

Leading CPG brands like Perfect Snacks, Liquid Death, Sambazon, and more use Vividly to add clarity and insight into their trade metrics — so they can focus on growth instead of busy work.

See why we're the #1 rated TPM solution

Vividly is a home run, there is no way to stay on top of trade without them and they are a critical piece of our 2021 and 2022 growth goals.

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Josh R.

VP of Sales, Lesser Evil

The Vividly software is intuitive and they provide exceptional support. Their team and system is helping our business manage trade with greater intention and accuracy.

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Karen H.

National Sales Director, Wild Planet

I was very hesitant about implementing a new system and process; however, with Vividly’s easy-to-use platform and exceptional customer service the platform makes processing deductions less labor intensive and helps us understand the full impact of our trade spend.

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Carmen D.

Finance, Uncle Matt's Organic

Vividly gets trade spend. Their software and industry knowledge brought our team very quickly to a much more detailed, intuitive, and insightful place. I cannot be happier and am very excited for us to use Vividly going into 2021.

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Frank B.

President, Jovial

Vividly has allowed Lily’s to efficiently create and track promotion activity with direct and indirect accounts. Not only do we have better visibility to retailer level trade rates, we are able to tighten our accrual expense based on historical views of promotional activity. Vividly has provided us the internal controls we were missing which are permission structure and contract compliance. Questions? The embedded intercom app provides comfort to those in our organization that aren’t tech-savvy individuals.

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Matt S.

Director of BI, Lily's

The more we grow, the more we need a means of efficiently and effectively planning, tracking and analysing our promotion activity. Vividly offers a strong toolset that streamlines the process, helps us stretch every dollar as far as it will go, and gives us the firm control we need over trade spend.

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Lucy T.

Director of Finance, Simple Mills

Vividly provided us the ability to scan 100+ pages of larger retailer scan and coupon bill backs and quickly built out the ability of scanning a completely new back-up source we had trouble with. With its quick turn around time on implementation and development, we are now able to much more easily reconcile our top retailers’ trade spend.

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Jocelyn B.

Revenue & Trade Operations Manager, Amy's

“It's crazy in retrospect that we weren't being scientific about our trade spend considering it's one of the largest line items on our P&L. Vividly changed the game in a big way.”

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Francesca S second

VP of Finance, Barnana

“Vividly hosts biannual reviews with each of its clients. It’s a great company report card. Other TPM tools I’ve worked with never performed anything like this. Vividly really goes above and beyond for their clients.”

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Nick K.

Director of Sales Operations, Barnana

“Ensures accountability and thorough reconciliation of all trade activities. Our investors are big proponents of Vividly and now so are we.”

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Geoffrey H.

Owner & CFO, nutpods

“We have become more efficient with our time and more knowledgeable about how to best execute our trade budget, giving us an advantage in the industry.”

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Rich C.

Fmr SVP of Sales, Perfect Snacks

“Streamlined our entire trade management system… the tools effectively track, forecast, and actualize our spend.”

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Francesca S.

VP of Finance, Barnana

“Choosing Vividly was a no-brainer. They have trade management for brands like us down to a science.”

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Chris T.

VP of Sales, Bulletproof

G2

4.8 OF 5 STARS

Capterra

4.9 OF 5 STARS

Our team

Alex Whatley

CEO, Co-founder

Daniel Whatley

CTO, Co-founder

Nikki McNeil

Co-founder

Stuart Kennedy

Co-founder

Cara Felleman

VP of Sales

Josh Blanton

VP of Marketing

André Pimentel

VP of Customer Experience

Jarvis Stack

Director of Customer Success

Join us

CPG trade accounting specialist

Remote

Remote

You will join a team of TPM finance professionals working together to re-envision and streamline the Trade Promotion Accounting process within the Cresicor Platform.  You will receive accolades from Cresicor customers who will value your experience and expertise in the area of Trade Promotion Accounting including deduction validation and monthly accruals.

CustomeR success manager

Remote

Remote

You will join a team of TPM finance professionals working together to re-envision and streamline the Trade Promotion Accounting process within the Cresicor Platform.  You will receive accolades from Cresicor customers who will value your experience and expertise in the area of Trade Promotion Accounting including deduction validation and monthly accruals.

customer success specialist

Remote

Remote

You will join a team of TPM finance professionals working together to re-envision and streamline the Trade Promotion Accounting process within the Cresicor Platform.  You will receive accolades from Cresicor customers who will value your experience and expertise in the area of Trade Promotion Accounting including deduction validation and monthly accruals.

Senior project manager

Remote

Remote

You will join a team of TPM finance professionals working together to re-envision and streamline the Trade Promotion Accounting process within the Cresicor Platform.  You will receive accolades from Cresicor customers who will value your experience and expertise in the area of Trade Promotion Accounting including deduction validation and monthly accruals.

Senior project manager

Remote

Remote

Our experts efficiently guide you through the process to get teams up and running quickly.

You will join a team of TPM finance professionals working together to re-envision and streamline the Trade Promotion Accounting process within the Cresicor Platform.  You will receive accolades from Cresicor customers who will value your experience and expertise in the area of Trade Promotion Accounting including deduction validation and monthly accruals.

Built for CPG experts, by CPG experts

Alex Whatley

CEO, Co-founder

Alex is the CEO and a co-founder of Vividly. Prior to Vividly, he worked in software and data science roles at Intel, Quora, and Facebook. He was motivated to start Vividly when he realized how hard it was for CPG companies to efficiently manage their trade promotion strategy.‍ Alex graduated from Harvard in 2019, where he received a bachelor's and master's in applied mathematics. In his free time, he enjoys reading, hiking, and exploring new restaurants.

Daniel Whatley

CTO, Co-founder

Daniel is the CTO and a co-founder of Vividly. Daniel's background is in software and he spends his days constantly tinkering with the Vividly platform, making sure it's as intuitive, efficient, and easy to use as possible. Daniel graduated from MIT in 2020 with a degree in Computer Science. Prior to founding Vividly, he worked at Nuro, a fast-growing robotics startup. In his spare time, Daniel enjoys singing, playing tennis, and nerding out over rhythm games.

Nikki McNeil

Co-founder

With over a decade of experience in CPG food & beverage companies, Nikki is all too familiar with the challenges faced by growing CPG companies. Prior to Vividly, she managed multi-million dollar trade spend budgets on the Accounting side for companies like Lily's Sweets, Perfect Snacks, and Justin's. Nikki is committed to making the mundane deductions process enjoyable and developing a customer-centric organization that prioritizes Vividly's customers' growth and outcomes.

Stuart Kennedy

Co-founder

Stu has spent his career at small to midsize CPG companies. He was instrumental in helping to scale household names like Justin's, Perfect Snacks, and Lily's Sweets, and has more than a decade of expertise in trade promotion management, specifically CATMAN and Forecasting. When he's not managing Vividly's crack customer success teams, Stu enjoys spending time with his new daughter.

Goodbye Excel. Hello Vividly.

Discover a new vision for trade

Goodbye Excel. Hello Vividly.

Discover a new vision for trade

Goodbye Excel. Hello Vividly.

Discover a new vision for trade

Goodbye Excel. Hello Vividly.

Discover a new vision for trade

Discover a new vision for trade