CPG and TPM Playbooks

Leading CPG brands like Perfect Snacks, Liquid Death, Sambazon, and more use Vividly to add clarity and insight into their trade metrics — so they can focus on growth instead of busy work.

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Trusted by 2500+ CPG Professionals

G2

4.9 OF 5 STARS

Capterra

4.9 OF 5 STARS

Trusted by 3500+ CPG Professionals

4.9/5 on G2
4.9/5 on Capterra
4.9/5 Gartner

CPG and TPM Playbooks

Leading CPG brands like Perfect Snacks, Liquid Death, Sambazon, and more use Vividly to add clarity and insight into their trade metrics — so they can focus on growth instead of busy work.

logo

G2

5 stars
4.8 OF 5 STARS
capterra logo

Capterra

5 stars
4.9 OF 5 STARS

Our team

Brianna Franklin

Customer Success Manager

Laura Knight

Customer Success Manager

Rich Brewis

Integrations team

Ethan Somerville

Integrations team

Ewelina Smierzynska

Integrations team

Julie Smith

Head of Customer Success

Jenny Du

Customer Success Manager

Chelsea Miller

Customer Success Manager

Brenda Eddins

Senior Trade Finance Manager

Albert Sinopoli

Implementation Coordinator

Kristina Leonardo

Implementation Coordinator

Discover our Playbooks

Discover our Playbooks

CPG Starter Playbook

Going from 0-1 as CPG brand in the retail space

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Comprehensive Forecasting for CPG Brands

Understanding and improving forecasting for CPG brands

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Discover our Whitepapers

The State of Revenue Growth Management in CPG

79% of CPG brands still run trade in Excel. See what 50 decision-makers told us about the state of RGM and what it means for your brand

Know more

2026 Trade Promotion Success Guide

Increased spending doesn't guarantee better returns. Learn how mix-driven strategies and tactical execution drive 4x better ROI growth.

Know more

Join us

CPG trade accounting specialist

Remote

Remote

You will join a team of TPM finance professionals working together to re-envision and streamline the Trade Promotion Accounting process within the Cresicor Platform.  You will receive accolades from Cresicor customers who will value your experience and expertise in the area of Trade Promotion Accounting including deduction validation and monthly accruals.

Apply
CustomeR success manager

Remote

Remote

You will join a team of TPM finance professionals working together to re-envision and streamline the Trade Promotion Accounting process within the Cresicor Platform.  You will receive accolades from Cresicor customers who will value your experience and expertise in the area of Trade Promotion Accounting including deduction validation and monthly accruals.

Apply
customer success specialist

Remote

Remote

You will join a team of TPM finance professionals working together to re-envision and streamline the Trade Promotion Accounting process within the Cresicor Platform.  You will receive accolades from Cresicor customers who will value your experience and expertise in the area of Trade Promotion Accounting including deduction validation and monthly accruals.

Apply
Senior project manager

Remote

Remote

You will join a team of TPM finance professionals working together to re-envision and streamline the Trade Promotion Accounting process within the Cresicor Platform.  You will receive accolades from Cresicor customers who will value your experience and expertise in the area of Trade Promotion Accounting including deduction validation and monthly accruals.

Apply
Senior project manager

Remote

Remote

Our experts efficiently guide you through the process to get teams up and running quickly.

You will join a team of TPM finance professionals working together to re-envision and streamline the Trade Promotion Accounting process within the Cresicor Platform.  You will receive accolades from Cresicor customers who will value your experience and expertise in the area of Trade Promotion Accounting including deduction validation and monthly accruals.

Best-In-Class CPG TPM Software & Services. Vividly has built out an amazing software and an experienced services team that serves all A/R and Promotion needs for CPG brands. They are continuously adding new offerings.
Director of Finance and Strategy, Munk Pack
Vividly has significantly automated and improved the manual processes of baseline forecasting, trade promotions management and deductions management for us. Vividly management team is very collaborative, they are best-in-class in terms of resolving any performance issues while continously working on product enhancements.
CFO, Health-Ade
I’ve been a customer of Vividly’s for 2 years and the ability to quickly onboard, especially surrounding new deployments, has allowed our business to make smarter, quicker business decisions. Vividly is an agile team that releases new products tailored to what we need. They speak the same language that we do. We’re a fast-moving food brand with a lean team. It’s imperative to have software that easily immerses itself into our day-to-day operations while providing a dashboard that showcases the performance of our top retailers. I’ve vetted other trade software in the space that doesn’t come close to the machine-learning capabilities that Vividly has. Their customer support is outstanding, I have no issues getting some time with the ondemand chat or my own personal customer success manager.
Director of Sales, Good Good
Vividly is a home run, there is no way to stay on top of trade without them and they are a critical piece of our 2021 and 2022 growth goals.
VP of Sales, Lesser Evil
The Vividly software is intuitive and they provide exceptional support. Their team and system is helping our business manage trade with greater intention and accuracy.
National Sales Director, Wild Planet
Vividly gets trade spend. Their software and industry knowledge brought our team very quickly to a much more detailed, intuitive, and insightful place. I cannot be happier and am very excited for us to use Vividly going into 2021.
President, Jovial
Vividly provided us the ability to scan 100+ pages of larger retailer scan and coupon bill backs and quickly built out the ability of scanning a completely new back-up source we had trouble with. With its quick turn around time on implementation and development, we are now able to much more easily reconcile our top retailers’ trade spend.
Revenue & Trade Operations Manager, Amy's
"Working with Vividly Deductions Services has truly enhanced our practices of managing trade spend in just 6 months. From financials review, to predicting cash flow, to eliminating manual deductions processes, our entire team has benefitted from Vividly’s highly efficient and organized platform. As a small business, this has been crucial to allowing us more time to focus on growth and goals.”
Accounting, Artisan Tropic
“We have become more efficient with our time and more knowledgeable about how to best execute our trade budget, giving us an advantage in the industry.”
Fmr SVP of Sales, Perfect Snacks
“Choosing Vividly was a no-brainer. They have trade management for brands like us down to a science.”
VP of Sales, Bulletproof

Our Customers Love Us

The most profitable companies employ a modern stack

Best-In-Class CPG TPM Software & Services. Vividly has built out an amazing software and an experienced services team that serves all A/R and Promotion needs for CPG brands. They are continuously adding new offerings.
Director of Finance and Strategy, Munk Pack
Vividly has significantly automated and improved the manual processes of baseline forecasting, trade promotions management and deductions management for us. Vividly management team is very collaborative, they are best-in-class in terms of resolving any performance issues while continously working on product enhancements.
CFO, Health-Ade
"Working with Vividly Deductions Services has truly enhanced our practices of managing trade spend in just 6 months. From financials review, to predicting cash flow, to eliminating manual deductions processes, our entire team has benefitted from Vividly’s highly efficient and organized platform. As a small business, this has been crucial to allowing us more time to focus on growth and goals.”
Accounting, Artisan Tropic
Vividly is a home run, there is no way to stay on top of trade without them and they are a critical piece of our 2021 and 2022 growth goals.
VP of Sales, Lesser Evil
Vividly provided us the ability to scan 100+ pages of larger retailer scan and coupon bill backs and quickly built out the ability of scanning a completely new back-up source we had trouble with. With its quick turn around time on implementation and development, we are now able to much more easily reconcile our top retailers’ trade spend.
Revenue & Trade Operations Manager, Amy's
Vividly gets trade spend. Their software and industry knowledge brought our team very quickly to a much more detailed, intuitive, and insightful place. I cannot be happier and am very excited for us to use Vividly going into 2021.
President, Jovial
“We have become more efficient with our time and more knowledgeable about how to best execute our trade budget, giving us an advantage in the industry.”
Fmr SVP of Sales, Perfect Snacks
I’ve been a customer of Vividly’s for 2 years and the ability to quickly onboard, especially surrounding new deployments, has allowed our business to make smarter, quicker business decisions. Vividly is an agile team that releases new products tailored to what we need. They speak the same language that we do. We’re a fast-moving food brand with a lean team. It’s imperative to have software that easily immerses itself into our day-to-day operations while providing a dashboard that showcases the performance of our top retailers. I’ve vetted other trade software in the space that doesn’t come close to the machine-learning capabilities that Vividly has. Their customer support is outstanding, I have no issues getting some time with the ondemand chat or my own personal customer success manager.
Director of Sales, Good Good

Goodbye Excel. Hello Vividly

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