September 21, 2022

Vividly & Green Spoon Sales Partner to Help Food & Beverage Companies

by 
Vividly Team
Thinking Strategically
Featured

Vividly and Green Spoon Sales have partnered to help food and beverage brands improve how they manage promotion, trade and deductions in a comprehensive and collaborative new way.

Vividly, the leading trade promotion management platform in the food and beverage space, recently raised $18m to accelerate their product roadmap and continue to improve the way these companies do trade. 

Green Spoon is a national powerhouse in the natural food and beverage space who is quickly changing what it means to be a good broker. Green Spoon just recently added its 150th team member, doubling their size of just a year ago.

In partnering, Green Spoon and Vividly hope their mutual customers will feel even more prioritized, with easier access to the resources they need to help scale

“This partnership was a no brainer.”, says Cara Felleman, VP of Sales at Vividly. “At Vividly, we’re empowering small to midsize brands with a platform that has historically only been accessible to large enterprises - many of whom are in the natural food and beverage space. These brands also need a strong broker to help increase their distribution and we knew that GS shares the same values as us, so naturally this alignment was a natural fit.”

Doug Helbig, COO at Green Spoon agreed, saying “Both our organizations align on putting the customer first, taking care of our people internally, and most importantly helping the small to mid-size brands win against the giants. We have both flipped the script on what it means to be a TPM and broker in the space and aligned our values, mission, and vision.”

Through this partnership, mutual customers will be able to leverage Green Spoon as an in-house power user of the Vividly platform. Green Spoon brand partners will receive a discount as Vividly becomes the preferred TPM partner.

Interested in learning more? Reach out to sales@govividly.com or info@GreenSpoonsales.com

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