April 3, 2024

C.A. Fortune & Vividly Partner to Enhance Trade Promotion & Deduction Management

Vividly Team
Vividly A-Z

In a significant development for the Consumer Packaged Goods (CPG) industry, Chicago-based C.A. Fortune, a renowned leader in consumer brand agency services, has announced a new partnership with Vividly, one of the leading providers of trade promotion and deduction management software. 

This significant partnership connects C.A. Fortune's deep-rooted expertise in fostering brand growth with Vividly's innovative technology to offer a seamless, data-driven solution to one of the most pressing challenges facing CPG brands today- effectively managing trade promotions and deductions.

Alyshah Walji, Director of Partnerships at Vividly, shared his enthusiasm about the collaboration:

"C.A. Fortune stands out for its unwavering commitment to the success of its brands and its forward-thinking approach to embracing technology that drives innovation and data-centric strategies. We are thrilled to bring Vividly's cutting-edge AI platform to the brands under C.A. Fortune's umbrella. With trade spend being a critical concern for CPG brands, and often the second largest line item on their P&L, our partnership is poised to address and streamline this complex issue, benefiting both emerging and established brands alike."

“As a full-service agency, we needed a partner who could provide a customized solution for clients looking to enhance and upgrade their approach to managing promotions and trade spend,” says Brit Cattey, VP of Support at C.A. Fortune. “We are so thankful to have found Vividly. They have worked tirelessly with us to build an offering for our clients that fulfills their trade management needs, no matter where they are at in their growth cycle”. 

Innovation Through Collaboration:

The collaboration between C.A. Fortune and Vividly represents more than just a partnership; it's a fusion of shared visions and mutual dedication to advancing the future of technology and data-driven strategies within the CPG industry. Today’s retail landscape requires CPG brands to invest heavily, both in gaining new distribution and supporting on-shelf movement.

For emerging brands, the tracking and execution of trade spend can be a make or break in today’s landscape. C.A. BUILD, a pillar within C.A. Fortune that provides an outsourced sales solution for emerging brands, recognizes the immediate value of technology-driven trade management and was looking for solutions to support the trade and forecasting capabilities of the team.

Vividly emerged as the platform of choice, offering a unified system that not only simplifies and streamlines operations, but also provides valuable insights and visibility for brands aiming to scale and succeed in a competitive marketplace. 

“Combining the subject-matter expertise of C.A. BUILD with a technology like Vividly greatly advances our services and capabilities for emerging brands. It allows us to continue to fine-tune our strategies and ensure spend is efficient and growth is accelerated,” shared Meagen Arensdorff, VP of C.A. BUILD. “We are thrilled to partner with Vividly and for the resulting impact for our brands!”

By addressing the common challenges faced by sales and finance teams within the CPG domain, this partnership is set to transform the traditional paradigms of trade promotion and deduction management, enhancing current services with a streamlined, technology-driven approach.

Together, C.A. Fortune and Vividly are paving the way towards a more efficient, data-informed future for CPG brands, ensuring their growth and success in an ever-evolving market landscape.

About Vividly

Vividly is at the forefront of trade promotion management (TPM) solutions, designed specifically for the unique needs of the CPG industry. Offering a comprehensive suite of tools for campaign management, deductions resolution, and promotion analytics, Vividly empowers brands to navigate the complexities of trade spend with ease and efficiency. Our platform is celebrated for its user-friendly interface and robust capabilities, enabling brands to elevate their promotional strategies and achieve unprecedented growth. 

Learn more at govividly.com

About C.A. Fortune

Originally founded in 1983, C.A. Fortune has grown into a leading, privately held, full-service consumer brands agency With nationwide coverage, the company offers clients a comprehensive solution — including sales management, a sales accelerator, marketing and branding, insights, retail activation, and digital and e-commerce services. C.A. Fortune is headquartered in Chicago and has regional offices across the country.

Discover more at CAFortune.com

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