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Trade Promotion Management That Actually Works
It could happen to anyone. One day, you're starting a fledgling CPG company, bravely innovating and scaling by the skin of your teeth. You innocently jot down some sales stats into an Excel spreadsheet… not knowing the terrors to come.
Before you know it, your business has blown up - but so has that TPM spreadsheet. It's a voracious monster, devouring your time and spitting out nothing of use. No real-time analytics, no trade forecasting, just error messages and the horror house of another Friday spent manually reviewing PDFs.
A trade promotion management system like Vividly is a crucial tool for every company looking to outpace their competitors and continue to scale in a fast-changing marketplace.
Here's why you need to escape:
Your business is growing, your client list is booming...but your deduction management process is out of control. It's eating up your team's time, and you're losing money in undisputed claims. It can take an accountant up to 60% of their day 😱 just to find the documentation they need. Your sharpest analysts are wasting their time on busy work instead of crafting strategy.
80% of brands fail while promoting at the shelf. Earning a shelf placement is a huge milestone for a CPG brand, but many companies are slapped with a surprise financial hit. It's not because of a lack of hard work — it boils down to not having the centralized data and clear analytics you need to accurately plan trade.
You're up to your elbows in the day-to-day requirements of scaling your business, hustling to cultivate new trade relationships while keeping your team agile. Trying to balance all of your current trade while effectively forecasting future trade? That feels impossible.
Crunching numbers manually, cell by cell. Critical insights remain buried in your data, and your team spends more time fighting with Excel than making strategic decisions.
Vividly's Trade Promotion Management software transforms how CPG brands plan, execute, and analyze their promotions
Say goodbye to manual data entry and the headache of matching PDFs. Vividly automates your data collection and integration process.
Brands using Vividly have reclaimed hundreds of thousands of dollars in improperly disputed deductions.
No more version control nightmares. Vividly enables seamless collaboration across your entire team.
You can throw away those dice now. Replace guesswork with data-driven predictions. Vividly's advanced forecasting helps you plan with confidence.
Accomplish a year's worth of trade planning in minutes, not weeks.
Transform raw data into actionable insights. Vividly gives you the tools to optimize your promotional strategy.
Learn why both Sales and Finance teams love us for trade promotion management.
Trusted by 2500+ CPG Professionals
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