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The only trade Al built on data that
doesn't exist anywhere else.
Transcend Al is trained on a proprietary dataset combining millions of CPG promotion plans, matched POS performance, and deduction outcomes - acombination unique to Vividly.
That's what makes it accurate, not just impressive.
WHAT IS TRANSCEND AI?
AI embedded across the entire trade-to-cash cycle.
Transcend AI is Vividly's intelligence layer and we operate by one simple rule: we only build AI that meaningfully changes what's possible for a brand.
Not AI that digitizes work you've already done offline. Not AI for the sake of having an AI story. Every capability in Transcend was shaped by what our largest customers actually asked for, and every one removes work that would otherwise happen in a spreadsheet.
The difference in practice: other tools help you enter the promotion plan you already built offline into their system a little faster. Transcend AI creates the optimal promotion plan for you, automatically puts it into the system, and negates the offline work entirely. It's embedded across the full trade-to-cash cycle - forecasting, promotion planning, deduction management, and form submission - guided by a dedicated AI team led by a Chief AI Officer with deep CPG expertise.
WHAT'S LIVE
Six AI Capabilities, Available Today.
Know Before You Spend
Transcend AI analyzes your historical promotions, POS performance, and matched deduction data to predict lift for any promotion before you run it. The price elasticity model shows exactly how lift changes at different price points, which is critical as brands navigate price increases and tariff pressure. A one-click AI auto-fill populates your lift estimate instantly.
Also includes: Deductions timing model that predicts when deductions for a given promotion will accrue over the following 12 months, enabling accurate cash flow planning.
Test Strategies Before Committing
Create and compare entire promotion strategies — aggressive vs. conservative, retailer A vs. retailer B — without touching your live promotion calendar. Draft promotions are fully isolated: spend, revenue, gross margin, ROI, and trade rate displayed side-by-side across scenarios.
When you find the winning strategy, import it into the live promotion calendar with a single click.
Let AI Find the Best Version of Your Promotion
For any promotion in your plan, Transcend AI identifies the optimal parameters to maximize your chosen objective - volume, ROI, or profitability - within the constraints you define: total spend, spend rate, retail price, and performance dates.
Review the AI's recommendation and accept optimized parameters with one click. Human in the loop, always.
AI That Handles the Paperwork
Built over years using OCR and neural networks, Transcend AI automatically processes hundreds of retailer and distributor PDF formats - remittances, bill backs, scan deals - and reconciles them against your promotion records. Auto-categorization sorts deductions into the correct fund types based on invoice patterns, eliminating manual classification.
This is the foundational AI capability that drives a 90% reduction in deduction processing labor for Vividly customers.
Ask Anything, Get Answers In Context
An AI assistant embedded directly in the promotion interface. Ask questions about your promotions, surface insights from your data, export results, without leaving your workflow. The AI also guides you through error correction when data issues arise, pinpointing the problem and walking through the fix.
Expanding in Q2 2026 to include analytics summarization: AI-generated callouts and strategic recommendations from your dashboard data.
Automate the last mile — form creation to send
Transcend AI automatically populates retailer-required promotion forms using your Vividly promotion data and uploaded templates, then submits them directly to retailers and distributors via email — broker CC included — with a single click. Every submission is logged in Vividly's activity log for a full audit trail.
Sales teams and brokers reclaim up to 40% of the time previously spent on manual form creation and submission — time that goes back to driving volume, not managing paperwork.
WHAT'S COMING IN 2026
The roadmap ahead
Transcend AI has a dedicated product pod shipping new capabilities every quarter. Here's what's on the near-term roadmap.
Our Philosophy
AI as co-pilot, Human as Captain.
Every recommendation Transcend AI makes requires human review.
Your team provides strategic context, approvals, and judgment that AI will never have, like knowledge of your broker relationships, retailer nuances, and business priorities.
Transcend handles the patterns, the paperwork and the number-crunching, but you handle the decisions.
Approvals & Sign-Off
Every Al action requires a human to confirm before changes go live inyour plan.
Tribal Knowledge
You bring the context Al can't know - broker relationships, retailer preferences, business constraints.
Complex Exceptions
Al handles the patterns. Your team handles the judgment calls that require real-world experience.
Don't Take Our Word For It
“In past years we weren't disputing much because we were resource-constrained and lacked tools to help manage the volume. In 2024 we disputed $1.1M in deductions and successfully recovered $700K. Having Vividly made a significant improvement.”
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"Working with Vividly was a fantastic experience. Their attention to detail and willingness to listen and iterate made the process seamless. The custom integration has significantly improved our operations, and we are thrilled with the results."
“It sounds simple, but for us, the game-changer was being able to match the sales plan with the actual deductions that were coming in. Being able to do it all in one system meant we could plan and forecast all we wanted.”
“We're able to manage the business like a big CPG company manages their business with about 5% of the resources. Vividly allows us to be more thoughtful about the decisions and make those decisions much faster.”
“We needed the help and feel that Vividly is the right partner for us. We knew we needed better infrastructure on the accounts receivable and deductions side. We could have done that by making a new hire or further investing in Vividly – it’s been a really cost-effective decision to work with Vividly.”
Frequently Asked Questions
Everything you need to know about Transcend AI.
Transcend AI is Vividly's AI layer built on top of the core Trade Promotion Management platform. It uses machine learning, neural networks, and large language models to predict promotion outcomes, automate deduction processing, optimize promotion parameters, and surface strategic recommendations — all with human sign-off at every step.
Currently live: Predictive Lift (including price elasticity and deductions timing models), Scenario Planning, Individual Promotion Optimization, Automated Deduction Processing and Auto-Categorization, and an in-platform AI Agent for workflow guidance and Q&A.
Vividly's AI is trained on a proprietary dataset that matches CPG promotion plans, point-of-sale performance data, and deduction outcomes — a combination that doesn't exist anywhere else in the industry. This enables accurate lift predictions specific to your brand's patterns, plus a price elasticity model that shows how lift changes at different price points.
Most TPM tools either bolt on third-party AI or offer generic analytics. Vividly's AI is trained on its own proprietary, CPG-specific dataset accumulated across thousands of brands, retailers, and promotions. There is a dedicated AI team (led by a Chief AI Officer) focused solely on Transcend, and AI is embedded across the entire trade-to-cash cycle — not siloed in a single module.
Core features — Predictive Lift, Scenario Planning, Promotion Optimization, and Deduction Processing — are in general availability and actively used by 2,500+ CPG professionals. Newer capabilities like Promotion Scenario Optimization and Analytics Summarization are in active development and beta testing for 2026.
No. Vividly's philosophy is AI as co-pilot, human as captain. Every AI recommendation requires human review and approval. The AI handles pattern recognition, data processing, and scenario modeling — your team retains full control over strategy, approvals, and judgment calls.
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Goodbye Excel. Hello Vividly
Achieve 91% accuracy and recover up to $700K in trade spend, all through our innovative platform.
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