Trade Promotion Optimization

Plan at the Speed of Now

Markets won't wait for version 17 of your spreadsheet. See what happens when you can plan and pivot your trade plan in real time.


When the Market Moves, Your Plan Should Move With It

"Plan your trade at the speed of now."

Optimize From a Blank Page

Set your budget, objective, and constraints. Vividly evaluates combinations of weeks, price points, and parameters, then recommends the campaign that best fits your goal.

Replan in Seconds, Not Days

When budgets or priorities change, select the promotions to update and let the optimizer generate a revised campaign with a clear before-and-after comparison.

Compare the Trade-Offs Before You Commit

Build unlimited scenarios and compare expected spend, revenue, gross margin, ROI, and trade rate side by side. Find the plan that works before it reaches the live calendar.

AI Recommends. You Decide.

Review, edit, and approve every recommendation before anything goes live. Vividly handles the heavy lifting while your team keeps the context, judgment, and final say.

Build a more connected path to profitable growth.

Every CPG brand has different data, trade investment, retailer relationships, and growth priorities. Reach out to explore where Vividly can create the most value for your business.

Goodbye Excel.
Hello Vividly!

Achieve 98% accuracy and recover up to $700K in trade spend, all in one unified trade promotion management platform.