NIQ

Nielsen is a global measurement and data analytics company that has been the gold standard for consumer and market intelligence for over 100 years. Serving the media, advertising, and consumer packaged goods industries, Nielsen provides brands, retailers, and agencies with the audience insights, purchase data, and competitive benchmarking needed to make smarter business decisions. Their suite of tools spans retail measurement, consumer panel data, media ratings, and advanced analytics — giving CPG brands visibility into market share, category trends, distribution gaps, and promotional effectiveness across channels. From emerging brands looking to understand their retail performance to Fortune 500 companies optimizing pricing and assortment strategies, Nielsen remains the industry's most trusted source for turning data into growth.