POI

The Promotion Optimization Institute (POI) is the leading global industry community dedicated to advancing trade promotion, revenue growth management, and enterprise planning across the consumer goods ecosystem. POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving enterprise planning and the promotion and distribution of consumer goods. They offer a variety of services including advisory, training, and certification programs focused on Revenue Growth Management (RGM), and host events such as summits and webinars to facilitate knowledge sharing and industry insights. POI continuously champions Holistic Enterprise Planning, Promotion, Pricing and Assortment Optimization, Revenue Management, Advanced Analytics & AI, Digital, eCommerce, and Data Management — and members benefit through industry alliances, the Certified Collaborative Marketer (CCM)™ curriculum and certification, and POI's global virtual and hybrid industry leadership events. With a 15-year track record and a growing global presence spanning North America, Europe, and Latin America, POI is the must-attend community for CPG, retail, and manufacturing leaders looking to stay ahead of the curve on trade promotion, AI, and omnichannel strategy.