Retail Navigator

The Retail Navigator is a boutique retail consulting firm founded by Doug Waller (Retail Strategy & Sales) and Stefanie Standley (Brand Strategy & Shopper Marketing), both bringing deep experience from brands like Coca-Cola, P&G, Kimberly-Clark, and Harry's. The firm specializes in helping high-loyalty DTC brands make the leap into brick-and-mortar retail — not just securing shelf placement, but ensuring they stay and scale profitably. Their services span retail strategy development, sell-in readiness, and brand activation, covering everything from competitive analysis, buyer intel, and P&L modeling to broker management, line review prep, shopper marketing, and retail media planning. For DTC brands ready to expand into retail with discipline and expertise, The Retail Navigator offers both the strategic vision and hands-on execution to make it happen.