StartUp CPG

Startup CPG is a free industry community and media organization for emerging Consumer Packaged Goods brands — companies making food, beverage, health & beauty, pet, and household products. It connects emerging brands to resources, industry partners, and a supportive community through an online Slack group, in-person events, and media like podcasts, blogs, and newswires. Its community brings together brand founders, service providers, venture capitalists, and industry veterans, while its media arm — including a blog and quarterly digital magazine — shares founder interviews and CPG success insights, with a focus on highlighting small brands. The community spans roughly 20 city chapters across the US, UK, Brazil, and Canada, and offers tools like brand databases, retail sales trackers, and recognition programs such as the Shelfie Awards.