See which promotions and trade decisions are creating value and where investment may need to change.
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REVENUE GROWTH MANAGEMENT FOR CPG
Make Better Growth Decisions Across Trade, Pricing, and Planning.
Vividly helps CPG brands connect trade investment, promotion performance, forecasting, and RGM analysis so teams can grow revenue, protect profitability, and plan with greater confidence.
One connected growth process
1
See the commercial tradeoffs
2
Choose where to invest
3
Learn from the result
RGM helps connect the decisions that shape revenue, profitability, and demand.
The Opportunity
Make better growth decisions
The Outcome
Growth revenue while protecting value
The advantage
Turn learning into the next plan
Why RGM matters
Connected decisions create better growth choices
CPG growth decisions are connected. A promotion affects demand. A price change affects volume and margin. A distribution decision affects the forecast. RGM helps teams evaluate these decisions together instead of managing them in isolation.
RGM connects the commercial decisions that determine revenue and profit, so brands can compare options, invest more selectively, and learn from results.
Evaluate growth beyond gross sales by considering trade, fees, discounts, mix, and margin.
Connect commercial assumptions to forecasting, planning, and retailer decisions.
Find the growth challenge
Where is your growth strategy losing value?
Select the challenge that sounds familiar. We’ll show you what may be happening, which RGM decisions are involved, and how Vividly can help.
What may be happening
Sales are growing, but profit is falling
The top line looks healthy, but trade, fees, discounts, and mix are eroding the economics.
The RGM decision
What is the true break-even point after commercial investment?
Connected areas
Net revenueTrade spendProduct mixPromotion ROI
How Vividly can help
Vividly helps connect trade investment, promotion performance, forecasting, and RGM analysis so your team can evaluate growth beyond gross sales and make more informed investment decisions.
What may be happening
Trade rate is too high
The brand is meeting activity goals but cannot see where the next trade dollar creates the most value.
The RGM decision
Which trade dollars can be reallocated without damaging the business?
Connected areas
Customer ROITrade allocationBase buildingThree-year roadmap
How Vividly can help
Vividly helps teams use trade and promotion performance data to evaluate where investment is creating value and where it may need to be reallocated.
What may be happening
Forecast changes are difficult to explain
Supply-chain and demand-planning teams see the number move, but not the commercial reasons behind it.
The RGM decision
Can sales, finance, and supply chain see the same assumptions?
Connected areas
Price assumptionsPromotion liftMixDistribution
How Vividly can help
Vividly’s intelligent trade promotion forecasting connects promotion plans with expected demand, helping teams see the commercial assumptions behind forecast changes.
What may be happening
The brand is entering its next stage of growth
The business is becoming more complex, but RGM is still treated as a large-company function.
The RGM decision
What capability needs to become repeatable before the next stage of growth?
Connected areas
Operating modelData readinessRetailer riskScenario planning
How Vividly can help
Vividly helps CPG teams bring trade data, planning workflows, forecasting, and RGM expertise together as commercial complexity increases.
How Vividly helps
Connect the decisions that shape profitable growth
Vividly helps CPG brands connect trade data, promotion analytics, forecasting, and RGM expertise to make better decisions about growth, investment, and profitability.
Plan, manage, and analyze trade activity, promotion performance, and trade investment.
Connect sales forecasts and trade promotions to improve volume predictions and see how plans affect results.
Assess data readiness, evaluate post-event performance, improve forward planning, and explore pricing, pack, and elasticity decisions.
One connected process
1 Connect
Bring the relevant trade, promotion, price, pack, customer, and planning inputs together.
2 Compare
Evaluate the scenarios and tradeoffs that shape revenue, profit, and demand.
3 Act
Translate the decision into plans, forecasts, retailer actions, and execution.
4 Improve
Measure the result and use what you learn to improve the next decision.
Learn more about RGM
Go deeper on the decisions that drive profitable growth
Explore practical guidance on trade promotion, forecasting, pricing, price-pack architecture, elasticity, and the data needed to make RGM work.
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Revenue Growth Management for CPG BrandsExplore Vividly’s RGM positioning, services, and approach to connected commercial decisions.
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Trade Promotion Planning SoftwarePlan, manage, and analyze trade activity with better visibility into promotion performance and investment.
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Intelligent Trade Promotion ForecastingConnect promotion plans with expected demand to support more informed forecasting and planning.
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What Is Revenue Growth Management for CPG Brands?Learn how RGM connects pricing, promotions, packs, mix, customers, channels, and demand to support more profitable growth.
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How to Build a More Profitable Annual Trade Plan for CPG BrandsLearn how to connect trade spend, pricing, elasticity, forecasting, and RGM when building the annual plan.
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What Is Price Pack Architecture and Why Does It Matter?Understand how pack sizes, price points, price-per-unit relationships, and channels shape commercial growth decisions.
Common questions about RGM
Get clear answers about Revenue Growth Management
RGM connects several commercial disciplines, and the terminology can be confusing. These answers explain how the pieces fit together and where Vividly can help CPG teams make better growth decisions.
What is Revenue Growth Management in CPG?
Revenue Growth Management is the process of connecting decisions across pricing, promotions, packs, product mix, customers, channels, and demand so CPG brands can grow revenue more profitably. RGM helps teams compare commercial tradeoffs, invest more selectively, and learn from results.
Explore Vividly’s RGM approach →How is RGM different from Trade Promotion Management?
Trade Promotion Management helps brands plan, manage, track, and settle trade activity. RGM takes a broader view by connecting trade decisions with pricing, packs, mix, customers, channels, demand, and profitability. TPM helps manage the activity; RGM helps evaluate the connected commercial choices.
What is Trade Promotion Optimization, and how does it fit into RGM?
Trade Promotion Optimization helps brands evaluate which promotional options are more likely to perform better. It can consider timing, discount depth, retailer, customer, product, and historical promotion performance. TPO is one part of a broader RGM process.
Explore Vividly’s trade promotion planning solution →How can RGM improve trade promotion ROI?
RGM can improve trade promotion ROI by helping brands evaluate promotion performance, compare expected and actual results, identify low-return events, and reallocate trade investment toward stronger opportunities. The analysis should consider incremental sales, trade spend, fees, discounts, margin, and net revenue rather than gross sales alone.
Explore trade-spend analysis →How does RGM work with demand forecasting?
RGM and demand forecasting work together because pricing, promotions, product mix, and distribution decisions affect expected demand. RGM makes those commercial assumptions more visible, while forecasting helps teams estimate likely volume and operational impact.
Explore Vividly’s trade promotion forecasting →What is Price Pack Architecture, and why does it matter for RGM?
Price Pack Architecture is the way a brand structures its pack sizes, price points, price-per-unit relationships, and channel roles. It matters to RGM because pack and pricing decisions influence consumer value, mix, volume, margin, retailer requirements, and promotion strategy.
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Build a more connected path to profitable growth.
Every CPG brand has different data, trade investment, retailer relationships, and growth priorities. Start a conversation with Vividly to explore where RGM can create the most value for your business.
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Achieve 98% accuracy and recover up to $700K in trade spend, all in one unified trade promotion management platform.
